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Tell us about the workflow causing the most friction and we will arrange a focused review.

Step 1 of 6

Step 1 of 6: Your operation

What best describes your business?

Choose the option that matches your operation most closely.

Brokerage Property management Leasing Developer sales Holiday homes / short-term rentals Mixed property operations Other

Step 2 of 6: Where friction occurs

What are you trying to improve?

Select all that apply.

Slow response to new enquiries Leads not reaching the right person quickly enough Enquiries arrive with missing information Follow-ups are being missed or delayed Difficult to see which enquiries need attention Too much manual work between portals, email, WhatsApp and CRM Property-management issues take too long to coordinate Landlord approvals are delayed Maintenance requests are difficult to track Lack clear management visibility Want to identify where automation would genuinely help Something else

Step 3 of 6: Language and international clients

What language does your team mainly work in?

English Arabic English and Arabic Other

Which languages do your clients commonly use?

Select all that apply.

English Arabic Russian Chinese / Mandarin Hindi Urdu French Other Not sure / varies widely

Where does language create friction?

Select all that apply.

Initial enquiry understanding Translating messages Assigning the right broker or staff member Responding quickly Maintaining tone or accuracy Following up Property-management communication We do not currently experience significant language friction

How is multilingual communication handled today?

Select all that apply.

Staff translate manually Dedicated multilingual staff CRM translation feature AI / automated translation External translator Language-specific broker/team No formal process Other

Where do your enquiries commonly come from?

Select all that apply.

UAE residents GCC Europe / UK South Asia East Asia Russia / CIS North America Africa Mixed international markets Other

Which international-client issues create operational friction?

Select all that apply.

Different time zones Language Slow response outside UAE business hours Incomplete buyer information Multiple communication channels Reassigning enquiries to the right broker Remote viewing / meeting coordination Follow-up across time zones Understanding buying stage / seriousness Documentation coordination Developer/project information requests No major international-client friction

When international enquiries arrive outside normal office hours, what usually happens?

Wait until next business day On-call broker responds Automatically distributed Different teams cover different time zones Outsourced service It varies Not sure

Step 4 of 6: Systems and handoffs

Which systems are part of the workflow today?

Select all that apply.

CRM Property portals Website forms Email WhatsApp Phone Spreadsheet Property-management software Developer portal Other

How are international leads currently routed?

Select all that apply.

Round-robin By language By property/project By buyer market/location By broker expertise By availability Manually by manager/admin CRM automation No consistent process Other

Where does information most often get lost or delayed?

Select all that apply.

Portal → CRM Email → CRM WhatsApp → CRM Broker → admin Admin → manager Landlord → property manager Contractor → property manager Between shifts / teams Follow-up We are not sure Other

Step 5 of 6: What outcome you want

What would a better result look like?

Select all that apply.

Faster first response Fewer missed enquiries Better lead routing Better follow-up consistency Less manual administration Faster handling of incomplete enquiries Faster property-management resolution Better management visibility Better multilingual handling Clear evidence of time or cost saved Not sure yet — help us identify it

How urgent is this?

Exploring Important this quarter Needs attention now Actively looking for a solution

Step 6 of 6: How you want to engage

What would you like from Frictera?

Select all that apply.

Friction Review Operational assessment Short research conversation Product demonstration Pilot discussion Not sure yet

Name

Work email

Company

Role

Approximate team size

Anything else we should know? (optional)

I would be interested in discussing a bounded Frictera pilot if the workflow appears suitable. I am happy for Frictera to contact me about future pilot availability.

Arrange a Friction Review — we will reply by email to find a time that works.

Choose a time for your Friction Review

A 20-minute conversation about the workflow you described. All times are shown in your local timezone.

Finding available times…

We couldn’t load available times right now. We will be in touch by email.

There are no available slots in the next two weeks. We will email you with options.

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What happens next

01Submit your context
02We review it
03Arrange a review

Response time

Within two business days.

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